Posted by Monica Cardenas on 26 September 2022, in Byte Experts, News
The countdown has already started for this year’s, in-person, Frankfurter Buchmesse (19-23
October) and, under the motto “Translate. Transfer. Transform.”, the book fair is putting a
special focus on the topic of translation. After a couple of years not being able to see our
international friends, due to the pandemic, it will be exciting to be all in one place once again.
It’s only when it’s not possible to do something that we all take for granted that we understand
and really appreciate what it’s like to be able to meet face-to-face, to catch up with fellow
publishers, and to attend top-flight conferences and B2B events.
As some of you might be out of practice having not been to a big publishing event for a while,
and for others it might be your first trip, I thought it might be useful to highlight some of the
key things happening at the book fair this year.
Guest of Honour - this year it’s Spain
The presence of a region as Guest of Honour gives Frankfurter Buchmesse a new character
every year. For the Guest of Honour itself, this appearance is of double importance: not only
does the region’s literature and culture always attract huge attention, but its publishing industry
also becomes the focus of the largest international event in the book and media world. This year
the guest country is Spain. Under the motto “Creatividad Desbordante – Spilling Creativity”, it
will use its time at the fair to focus on topics like multilingualism and cultural diversity. The
Spanish delegation of more than 200 authors and translators will include among others Irene
Vallejo, Antonio Muñoz Molina, Kiko Amat, Elena Medel, Elizabeth Duval, Rosa Montero,
Cristina Morales, Sara Mesa and Fernando Aramburu.
Frankfurt Pavilion and Frankfurt Studio
It hasn’t been seen for a few years, but next month the eye-catching wooden structure will
be back in the Agora! The Frankfurt Pavilion will feature a programme of cultural and
political events curated by Frankfurter Buchmesse and its partners that will address many
current issues, helping shape the discourse at this year’s book fair. Scheduled topics include
democracy’s ability to defend itself, diversity in the media and culture industry, Russia’s war
of aggression against Ukraine, the Russian opposition in exile, Afghanistan today, Europe’s
future and its literatures, current challenges facing translators, the climate and economics,
and many more. Discussions with experts and events for publishing professionals will make
also up the programme at the Frankfurt Studio (Hall 4.0, Europa Room) from Wednesday
to Friday, including talks with leading CEOs, and a series of presentations given by the
World Intellectual Property Organisation (WIPO) and the Federation of European
Publishing Perspectives Forum: Expert talks on Wednesday and Thursday
At the Publishing Perspectives Forum, taking place in the Congress Center on the
Wednesday and Thursday, leading voices from the global publishing industry will discuss
challenges and analyse trends transforming the sector. Speakers will include Charlie
Redmayne, CEO of HarperCollins UK, Núria Cabutí, CEO of Penguin Random House
Grupo Editorial, Niko Pfund, President and Academic Publisher, OUP USA, and Jonny
Geller, CEO of Curtis Brown. The two-day programme will be curated by the trade journal
Publishing Perspectives in cooperation with Frankfurter Buchmesse.
Focus on Ukraine
Ukrainian publishers and institutions will be the exhibitors at a 100-sqm collective stand
which will feature its own stage (Hall 4.0 B 114). The stand’s extensive programme will
highlight the current situation faced by the country’s publishing industry. Ukraine’s
collective stand is being made possible by the cooperative efforts of Frankfurter
Buchmesse, Goethe-Institut Ukraine and the Ukrainian Book Institute.
Frankfurt Kids Conference
What sets a children’s book apart in today’s market? How should stories for young readers
be told to keep up with the times? What role do diversity and inclusion play?
The Frankfurt Kids Conference, being held for the first time on the Wednesday of the fair,
will focus on these topics and more. There, publishing experts including Peter Warwick,
President and CEO of Scholastic, and the German Literary Agent Anja Mundt, will join
with political activists and representatives of children and youth organisations to discuss
children’s books in their social and international contexts. The conference ticket includes a
networking breakfast and a five-day trade visitor ticket for the fair.
If audiobooks or podcasts are your thing, then some 250 square metres of the Frankfurt
Audio area will be shining a light on the spoken word in Hall 3.1. More than 20 German-
speaking exhibitors will be present at the IG Hörbuch collective stand; other international
players such as Spotify, Zebralution, Beat Technology, Bookwire, Pozotron, I-Contact, Saga
Egmont and Blackstone Publishing Audio will have their own stands or workstations in the
area. New this year is a special service for exhibitors and trade visitors as the book fair’s
Audio Ambassador, Matthäus Cygan, will be networking interested parties with audio
companies at the IG Hörbuch collective stand (Hall 3.1 K 61) from Wednesday to Friday.
We look forward to seeing you in October!
For more information on all these events, please visit the Frankfurt Buchmesse website,
which is being constantly updated with more details and information each day. You can also
download the Frankfurt App.
Alex Hippisley-Cox is an independent publicist and handles the UK PR for Frankfurter