Directory: Hermione Ireland – Marketing and Business Development Consultant

Hermione Ireland – Marketing and Business Development Consultant

Marketing

I do lots of different things! but primarily sales/business development and marketing strategy for clients.  I'm an experienced marketer, communications director and e-commerce practitioner, with over 20 years spent in publishing, much of it as the Marketing & PR Director at DK where I ran all areas of comms and brand development, and the website. I'm globally focused and have worked with publishers and other companies around the world, as well as world-class brands like Lego, Eon, Lucasfilm and the Royal Horticultural Society, and authors including Mary Berry, Miriam Stoppard, Penelope Leach, Robert Winston, Richard Hammond and Venus and Serena Williams, to name a few. I've won awards for digital and viral campaigns including the DK Quiz (2011 Lovie) and The Future of Publishing http://www.youtube.com/watch?v=Weq_sHxghcg.

Other roles have included international rights sales manager, and other companies include Phaidon. I'm currently a consultant offering commercial marketing, ecommerce, strategy and business development skills with clients including Tatty Devine, Movellas and Tourism New Zealand. I am also a trustee of literacy charity Worldreader. I'm passionate about how digital can open up reading and knowledge to new audiences, new formats and new experiences, as well as exploring all of the business models that are now available. And I'm driven by consumer engagement with brands. I love working with teams and harnessing their energy and enthusiasm.

I attended Stanford’s GSB Summer Executive Program in 2013 where I studied with senior executives from a wide range of industries and from many other countries.

Contact me via e-mail at hermione@bytethebook.com

Follow @hermioneireland on Twitter