Directory: Hermione Ireland – MD at Acadamie Du Vin Library, UK Board of World Reader and Marketing Consultant

Hermione Ireland – MD at Acadamie Du Vin Library, UK Board of World Reader and Marketing Consultant

Marketing

Hermione is an experienced marketer, communications director and e-commerce practitioner, with over 20 years spent in publishing, much of it as the Marketing & PR Director at DK where she was responsible for all areas of comms and brand development, and running the website. She’s globally focused and has worked with publishers and other companies around the world. She worked closely with world-class brands like the Harry Potter Franchise, Lego, Eon, Lucasfilm and the Royal Horticultural Society, as well as authors including Mary Berry, Miriam Stoppard, Penelope Leach, Robert Winston, Richard Hammond and Venus and Serena Williams, to name a few. She has won awards for digital and viral campaigns including the DK Quiz (2011 Lovie) and The Future of Publishing.

As well as consulting at Byte The Book Hermione is also currently MD at Academie Du Vin Library. Her recent work as a consultant offering commercial marketing, e-commerce, strategy and business development skills has included clients like Hachette, Harper Collins, Tatty Devine, Movellas and Tourism New Zealand. She is also a trustee of literacy charity Worldreader. She’s passionate about how digital can open up reading and knowledge to new audiences, new formats and new experiences, as well as exploring all of the business models that are now available. She’s also driven by consumer engagement with brands. She loves working with teams and harnessing their energy and enthusiasm.   Hermione attended Stanford’s GSB Summer Executive Program in 2013 where she studied with senior executives from a wide range of industries and from many other countries. She can be contacted via hermione@bytethebook.com.

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