May 21, 2026
There is often a lot of focus on how authors can be traditionally published, but what if you want to take a different route to getting your book out into the world?
Self publishing can often offer you more control and speed with getting your book out to its readers. But is it the right choice for you and your book?
In this session Kelly Weekes will be in conversation with Ben Hughes from IngramSpark. Together they will cover the main differences between traditional and self publishing, the different publishing options available to you, the publishing elements you will need to own, marketing and where you can get support, common mistakes to avoid and the factors that will give your book the best chance of success.
There will be plenty of time for questions in the session so do come with any questions you have.
About our speaker:
Ben Hughes is the Senior Manager for Sales & Business Development at IngramSpark. Responsible for teams in both the UK and Australia, as well as extensive leadership experience across a wide range of international markets, Ben is responsible for the continued growth of the international portion of this global business, which is a part of the wider Ingram Content Group, providing best-in-class sales, marketing, print and distribution services to authors and publishers around the world. Prior to working at Ingram, Ben spent half a decade at Penguin Random House, the world’s largest trade publisher, developing sales and market expertise alongside world-renowned author brands and retailers such as Amazon and Waterstones in the UK, as well as others across Europe and in international markets including Australia, New Zealand, and South Africa.
IngramSpark is an award-winning independent publishing platform and print-on-demand (POD) service, enabling authors and publishers to print and distribute physical (paperback/hardcover) and e-books globally. It provides access to over 40,000 retailers and libraries, offering a comprehensive suite to create, manage, and sell books professionally
This event is free for Byte The Book members and £25 for non-members. Booking is essential
If you're not already a member of Byte The Book you can join from £30 a month here.
*Plus VAT and Booking Fees







