Marketing their book is increasingly part of an author’s to do list, particularly on social media. But how can you talk about your book in a way that appeals to your target reader without making you feel really uncomfortable, salesy or as if you are showing off? How can you show up and be visible without feeling judged? What can you say about your book before it is published? And how can you hook people into your book beyond simply telling people to preorder it or that it is out now?

Kelly Weekes has spent many years in the marketing departments of several major publishers finding ways to make books appeal to readers and retailers. She now coaches authors on building their confidence to get visible on social media and helps them develop content strategies to engage and build relationships with their target readers.

This is not about needing to be a digital marketing expert with the very latest knowledge regarding social media channels but about finding a way to talk about yourself and your book that feels good to you and entices readers.

Kelly will be in conversation with Justine. Together they will explore how to build a content strategy, the different roles your marketing content has, different ways to bring your book to life in your marketing and ways of being visible that feel possible and exciting rather than uncomfortable.

There will be plenty of time for your questions.

About our speaker
Kelly Weekes is the host of Byte the Book’s online events. She has held several senior marketing positions in some of the biggest publishers and now works directly with authors building their confidence in promoting themselves particularly on social media. She is also an ICF accredited coach and helps her clients with challenges such as fear of failure, bouncing back from rejection, worries about judgement and building confidence.

This event is free to Byte the Book members and £25* for everyone else.

Booking is essential.

*Plus VAT and Booking Fee

If you're not already a member you can join Byte the Book from £30 a month here.