Massimo is a co-founder of digital agency, Netro42, with extensive experience of both the publishing and automotive sectors.
Armed with an Honours Degree in Industrial Design, specialising in transportation, he set up automotive consultancy, OP Design, working with brands including Bentley and MG Rover, before his head was turned by the Internet and the prospect of a new start-up back in 1995.
Launching the UK’s first consumer car comparison website led to a string of awards, a series of content syndication deals – with the likes of Yahoo!, MSN, Time Online and Virgin Media – and the birth of the agency business which continues to thrive to this day.
Netro42 works with a wide variety of clients, developing superior online solutions ranging from simple apps right through to complex websites for national newspapers (Express and Daily Star) with enterprise-level, custom-built content management systems.
Massimo is a creative thinker who delights in helping clients unlock the full potential of their brands. He is a member of the Southern Group of Motoring Writers and a Blue Peter Badge winner.