Type & Tell, Bonnier Sweden’s New Self-Publishing Arm, Highlights Five Reasons Why There Has Never Been A Better Time To Self-Publish

Type&Tell

Byte the Book Member, Jon Watt, Country Manager of Type & Tell UK, shares five reasons why now is the best time to self-publish.


Who is the most successful self-publishing author of all time? This was a question thrown out to the floor at a recent literary festival and it took almost three minutes, during which time names such as E.L. James and Hugh Howey were shouted and rejected, before some clever soul finally offered up J.K. Rowling.

Many of us are not used to thinking of the Harry Potter author as a self-publisher, but by keeping a hold of the digital rights to the Harry Potter series and then publishing them through her own Pottermore company, she became a self-publisher – albeit a rather exceptional one.

Whoever you are, arguably there has never been a better time to self-publish.

Here are five reasons why:

1. Quality of printing – Recent advances in digital printing technology mean that individual books can now be produced quickly and to a standard that is almost indistinguishable from traditional lithographic printing.

2. Cheaper POD costs – The cost of printing single unit orders has dropped by approximately 15-20% in the last five years, allowing self-published authors to price their physical books more competitively without affecting their margin and royalty.

3. Global POD distribution – The digitization of book information means that it is now possible for metadata and book files to reach retailers around the world at the click of a button.

4. Social media marketing – Facebook and Google have become two of the most effective channels for reaching readers – and they are open to everyone. It is the democratization of advertising. Those with big budgets will always have the advantage of being able to buy greater coverage, but it is now possible to have a very effective book advertising campaign for a few pounds.

5. Flexible ebook pricing – Price is the most effective selling tool for books and, in this area, self-publishing authors don’t just have parity with traditional published authors, they have the advantage. Self-publishing authors retain control of their own price levers. This allows authors to make fast price changes; whether that’s for particular retailers or in different countries; whether for a limited period or long-term; whether raising the price or releasing a book for free.

The digitization of the whole book production process is allowing authors to enjoy more control over their project than they ever have before. In short, they’ve never had it so good.

Type & Tell is a new self-publishing service provider offering writers everything from editorial and design assistance, through to global POD distribution and printing – and all with free typesetting and 100% author royalties.

Type & Tell is launching on the 13th March at the London Book Fair – Stand 1f50e in the Writer’s Block. Sign up to learn more www.typeandtell.com

Throughout February Type & Tell is looking for writers who would like to produce a free book while testing out and offering feedback on the service. For more information, contact Jon Watt.

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